Internet Marketing School

Off Page Optimization is one of the most important aspects of ranking well in a search engine, particularly for a more competitive market niche. It is extremely critical that you know this section well for your Search Engine Optimization campaigns.

For a successful Offpage Optimisation campaign, you should consider implementing the following:-

• You must have links pointing to your website.
• These links must include your main keywords in the “anchor text”.
• It is best to get links from the exact same websites that the top ranked websites (for the particular “keywords” you are optimizing for) have their links on.
• Try to get links from as many different IP Addresses as possible.
• It is best to have close to the same percentage (%) of links containing the specific keyword you are trying to rank well for, as the top ranked websites.
• You can write articles, comments, replies, etc. and submit them to websites, blogs, forums, etc. Include a link back to your website with your main keywords in the “anchor text”, eg. in the author’s resource box of the articles you submit to the article directories.
• You can buy text links from an external links-purchase source. However, with the recent theme in SEO on finding ways to appear natural, a better approach would be to create something that lots of people want to link to without you needing to ask them (eg. particularly useful information, a free product/service or brand).

Copyright 2008, internetmarketingschool.org Internet Marketing School